CASE STUDY · LANDING PAGE AND LEAD AUTOMATION
Uni Global Certificações
A landing page and lead path for an ISO certification body: a 5-step quiz, an automatic WhatsApp message and a blog built for search.
THE CHALLENGE
What had to change.
ISO certification is a closed niche with long sales cycles. The team needed to tell ready buyers from the curious and reply before interest cooled.
WHAT WE BUILT
- Landing pages focused on one action
- A 5-step quiz that qualifies each lead
- An automatic WhatsApp message 3 minutes after the quiz
- A blog structured for organic search
WHAT WE RUN
Paid traffic
Landing page
Quiz
Automation
Blog
THE RESULTS
UNI GLOBAL CERTIFICAÇÕES
+10k
organic blog visits in 5 months
In a very closed niche: ISO certification.
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